Accomplished brand marketing leader with a track record of launching and scaling global IP for blockbuster AAA game franchises. Delivered go-to-market strategy and creative leadership for four consecutive #1 Call of Duty titles and numerous new studio expansions in multiple regions. Directed teams across community, content, and creative development, driving brand growth and social engagement for a global audience. Known for strategic insight in new IP development and building cultural relevance through digital, social, and partner campaigns. Pioneered brand architecture and communications that achieved record audience metrics and sales outcomes. Demonstrated expertise in leading brand teams through major product launches and live service operations. Recognized for cultivating high-impact teams, cross-functional collaboration, and innovative content strategy.